Essay Advertising of Hybrid Cars - 1619 Words

Hybrid Cars: Saving the Environment Through Advertising Each year the average temperature of the earth increases .02 degrees Fahrenheit (Global Warming). Although this may not seem like a big change, our ecosystems are so fragile that even this slight boost in temperature is very destructive; oceans rise, glaciers melt at an alarming rate, species of animals cannot adapt and die off. As the twenty first century continues on, these changes are accelerating at an alarming rate, mainly due to population increase. Humans are producing more waste, owning more cars and building more pollution emitting factories every year. Unfortunately all of these factors help contribute to global warming. Some awareness concerning this problem has†¦show more content†¦People are becoming more and more concerned about Global Warming each year as more research is conducted and released. Movie stars such as Leonardo Dicaprio and Cameron Diaz are also helping move this trend along. Dicaprio and Diaz (along with many other big name Hollywood actors) h ave been recently spotted driving fuel efficient cars and promoting environmental friendliness. Because it is part of our culture to hold what actors and celebrities due in such high esteem, these movie stars are helping make environmentalism part of our culture because Americans want to follow their trends and live as they do. (Finally a positive fad coming out of Hollywood!) The return of hybrid cars to the auto market has been rather recent. In the December 2005 issue of Motor Trend, an especially large special advertising section was released. Entitled â€Å"The Green Space†, this advertising campaign was geared towards educating the public about new and upcoming models of hybrid cars to be released in the 2006-2007 year. In seven pages the ad analyzes nine models of hybrid cars. The point of this ad campaign is to show the versatility of hybrid cars. Today, many people shy away from the idea of buying a hybrid car because there is a common misconception that these cars only come in fancy futuristic models that function more at an aesthetic level than a practical one. â€Å"The GreenShow MoreRelatedOur Lives are Crowded with Products825 Words   |  3 Pagesthousand of cars every day. New models of products are issuing faster than previous generation of it becomes old. For example, Apple Corporation issues new iPhones every year despite of the fact that previous models are still good for use. This huge amount of new products requires a huge amount of advertising. As a consequence, our everyday life is surrounded with different kinds of advertising. We see ad on the streets when we walk out our dog, we see listen it on the radio while driving our cars comingRead More Hybrid Cars Essay1480 Words   |  6 Pages These cars operate from a rechargeable battery and gasoline. The engines are smaller so that they will be able to accommodate the 99% of time when the car is not going uphill or accelerating quickly. The battery is used to give extra acce leration power if needed. When the car is stopped, hybrid gasoline motors can shut off and run off their electric motor and battery. These cars are aerodynamic and the tires are often stiffer and inflated higher to reduce dragging. According to a November 16,Read MoreThe Expansion Of Electric And Hybrid Vehicles1605 Words   |  7 Pageselectric and hybrid vehicles in the GM line. Indeed, in order to meet its commitment to help achieve 500,000 electric or hybrid vehicles on the U.S. road by 2017 and to help reduce the average carbon emissions of U.S. cars by 15% by 2016, GM must continue to invest in green vehicles. However, multiple challenges currently stand in the way of GM’s previously defined goal to become an electric car provider. In fact, this paper suspects these challenges prompted GM to omit mention of electric cars in itsRead MoreToyota Analysis Essay1378 Words   |  6 Pagessecond position in Australia as auto manufacturer with a market share of around 20%. Prius is the worlds first mass-produced petrol-electric hybrid veicle. Toyota is a strong brand with a reliable and high quality image. Advanced technology with lots of technical features Toyota Prius is built with a new technology with energy-efficient design. The hybrid engine is environmental friendly combining the power of an electric motor with a petrol engine and as result reducing consumes and the amountRead MoreCase Analysis867 Words   |  4 PagesToyota as a vehicle manufacturer is looking to get more people to migrate from gas powered vehicles to environment friendly hybrid car variety. The case looks at the automobile market and specifically the hybrid and fuel cell category market in great detail. The automobile industry in general is highly dependent on government regulations and legislatures. There were a lot of pro hybrid and pro Fuel cell legislations that were passed by the California State government which the experts felt that was a matterRead MoreEssay on Manegerial Economics1154 Words   |  5 PagesChapter 2 1. For each of the determinants of demand in Equation 2.1, identify an example illustrating the effect on the demand for hybrid gasoline-electric vehicles such as the Toyota Prius. Then do the same for each of the determinants of supply in Equation 2.2. In each instance, would equilibrium market price increase or decrease? Consider substitutes such as plug-in hybrids, the Nissan Leaf and Chevy Volt, and complements such as gasoline and lithium ion laptop computer batteries. Solution for # 1 Read MoreSwot Analysis for Any One Automobile Brand1534 Words   |  7 PagesGeneral Motors: Introduction General Motors is an omnipresent company in the United States, a company so essential to the overall health of the U.S economy that it spawned the phrase â€Å"as GM goes, so goes the nation†. Long known for the manufacturing of cars, trucks and automobiles, General Motors has also engaged in finance and insurance. Following is SWOT analysis of General Motors However, most recently the global recession has had a devastating impact on its, cash flows, financial condition andRead MoreEco 550 Check Your Understanding Week 1(Answers)1102 Words   |  5 Pagesprice of the car and as the price rises we would expect a decline in the quantity sold; PS is the price of substitutes and as the price of the Chevy Malibu rises we would expect the quantity of the Priuses to rise; PC is the price of complements and we would expect that as the price of things like replacement batteries rises we would see a decline in the quantity of Priuses sold; Y is income and we’d expect as income rises to sell more Priuses as they are normal goods; A is advertising and we’d alsoRead MoreInternational Marketing Communications975 Words   |  4 Pageslaunching a new hybrid technology vehicle, the Phantom, into the Canadian market. To manage and market this product correctly, XYZ must take advantage of an IMC program and specifically target the advertisi ng, promotion, and integration components with a focus on consumers, cost, convenience, and communication. Additionally, an identification of the political, cultural, and social influences in relation to the marketing communication mix will be discussed. Advertising Advertising is an importantRead MoreHybrid Vehicle1392 Words   |  6 Pagesdemand has forced manufacturers to begin producing hybrid vehicle; first four door hybrid sedan was unveiled by Toyota in 2000. The Toyota Prius’ success encouraged it competitors to roll out their hybrid cars as well setting a common standard for environmentally friendly and efficient vehicles. The relationship of consumer and manufacturer in the car industry on a macro level has always been one in relative equilibrium. As demand increases the car manufacturers have increased supply. The green movement